Bauhaus, where form follows function

Prada SS2011 ad campaign

Dior’s “Secret Garden” campaign filmed at Chateau de Versailles. A film by Inez van Lamsweerde and Vinoodh Matadin

Infographic: Why Don't Americans Recycle?


Just half of Americans recycle daily, and 13 percent don’t recycle at all.

GOOD

Brand Gainers - Brands with the most buzz

Biggest Brand Gainers in Consumer Perception. YouGov tracks the brand with the most buzz. 

20 Most Beautiful Bookstores in The World

20 Most Beautiful Bookstores in The World

Unveiling The Process For Client - One Eighty Creative Creative Statement:“Lets face it, in our industry we’re often faced with puzzled looks across the meeting room table of clients’ trying to completely understand the process of building a brand and where the effort goes. We all thought enough was enough, as over the last 9 years we’ve always had a transparent, open door approach to our skills and process but this time wanted to really bring it home and spell it out. Well, our Bex rose to the challenge and visualized a physical timeline of our brand process which creates a sort of mad hatter’s tea party feel, creating order out of chaos. With the help of our photographer Adrian Ray the vision became a reality “

Unveiling The Process For Client - One Eighty Creative

Creative Statement:
“Lets face it, in our industry we’re often faced with puzzled looks across the meeting room table of clients’ trying to completely understand the process of building a brand and where the effort goes.

We all thought enough was enough, as over the last 9 years we’ve always had a transparent, open door approach to our skills and process but this time wanted to really bring it home and spell it out.

Well, our Bex rose to the challenge and visualized a physical timeline of our brand process which creates a sort of mad hatter’s tea party feel, creating order out of chaos. With the help of our photographer Adrian Ray the vision became a reality “

http://blog.thelane.com/

http://blog.thelane.com/

Masters In Branding

This couldn’t have come at a better time. I love BRAND NEW. 

Can’t help but notice the new JC Penney ad campaign on TV. New rebranding made responsible by a former Apple Executive who now heads JC Penney. Way to tap in the youth market. 

Why Designers Still Can't Think

Creative strategies to find ideas>CULTIVATING YOUR OWN IDEAS: Designers must create GRAPHIC RESONANCE.  How? By using these elements Visual Correspondence Visual Irony - satire and surprise  eg. nature + technology Visual Exaggeration- placing text in out of context, simulate the experience being described Visual Rhythm - repetition, overlap, movement, alignment, spacing, reading gravity + contrast to produce interesting + refreshing results. 

Creative strategies to find ideas>CULTIVATING YOUR OWN IDEAS:

Designers must create GRAPHIC RESONANCE.  How? By using these elements

  • Visual Correspondence
  • Visual Irony - satire and surprise  eg. nature + technology
  • Visual Exaggeration- placing text in out of context, simulate the experience being described
  • Visual Rhythm - repetition, overlap, movement, alignment, spacing, reading gravity + contrast to produce interesting + refreshing results. 
    Completed: Photoshop Basix 1 Navigation Bridge crop color modes/bit depth - RGB/CMYK, 8-24-36 bit, RAW is best not jpeg. blending is fun - film strip - Multiply, Screen, Overlay, Soft Light. Adjust effect (Alt Click to duplicate layer). Good for painting over sketch (use layer) remember Dragon painting he showed.  Layers Histogram adjustment layer -Levels , Vibrance, B/W/ cURVE - Every layer has own mask. Make sure foreground is black. Color over.

    Completed: Photoshop Basix 1

    • Navigation
    • Bridge
    • crop
    • color modes/bit depth - RGB/CMYK, 8-24-36 bit, RAW is best not jpeg.
    • blending is fun - film strip - Multiply, Screen, Overlay, Soft Light. Adjust effect (Alt Click to duplicate layer). Good for painting over sketch (use layer) remember Dragon painting he showed. 
    • Layers
    • Histogram
    • adjustment layer -Levels , Vibrance, B/W/ cURVE - Every layer has own mask. Make sure foreground is black. Color over.